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Live in UA? Shop in UA! Retail Survey

The City of Upper Arlington and the Upper Arlington Area Chamber of Commerce have been partnering on the “Live in UA? Shop in UA!” promotional campaign since 2001. Both entities believe strongly in supporting our local retailers and services to ensure your continued success in the Upper Arlington community.

The Live in UA? Shop in UA! campaign is designed to raise awareness about the importance of shopping locally. It is a community-based campaign, therefore we want you to participate in it and get the most benefit from it as part of your day-to-day business operations.

Here’s what you can currently do to make use of the campaign to your advantage:
- Use the logo in any promotional materials you produce.
- Tailor campaign bag stuffers with your business information on the reverse side
- Put up posters within your facility.

Some other options and ideas that have been discussed but not yet pursued are:
- A committee to create a Live in UA? Shop in UA! float for the Fourth of July Parade
- Cooperative participation in a coupon booklet

This said, please take a moment to answer the following questions:

1. Prior to this survey, were you aware of the Live in UA? Shop in UA! campaign?
Yes
No

2. Should the City continue to invest marketing dollars (approximately $5,000 per year) to support this campaign?
Yes
No
Not Sure

3. What would encourage you participate in the Live in UA? Shop in UA! campaign (check all that apply)?
First-hand contact from a City/Chamber/Retail Committee representative to help me incorporate the campaign into my marketing program.
The opportunity to participate in a cooperative advertisement and/or coupon booklet.
A group effort by other retailers/services in my retail district.
A logo decal to put on my door/window.
Live in UA? Shop in UA! shopping bags
Other - Please explain:

4. Would you be willing to participate in a retailer/service industry committee to address the common needs of businesses like you in the community?
Yes
No
Not Sure

5. What other promotional tools would you consider using to help spread the word about the campaign?

6. Do you have any suggestions for us on how we can improve the existing program?

7. Would you be willing to participate in a business spotlight feature or a guest editorial regarding the Live in UA? Shop in UA! campaign?
Yes
No

Please give us your contact information so we can follow up on your answers.

Name:

Address:

City:

State:

Zip:

Email: